Beyond The Buzz

We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.

– Ray Bradbury

Facebook Official Page…Instead of a Website?

Recently I had a client mention to me that they had no interest in developing their own website for their company. The reasoning behind this was that they have a Facebook Official Page and that, in their mind, served their purpose. After all, it’s got their logo/branding on it, they interact daily with their customers, […]
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Did you know Facebook has __________?

Facebook is an ever changing entity. It seems that just at the point most of us get comfortable with the changes they’ve made, they are at it again. I know that this is a frustration point for many people, myself included. So how can you keep up on what’s happening at Facebook and make sure […]
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Klout – is it for you?

You may have heard a lot of buzz lately about a new site that supposedly measures your influence and reach on the internet. It’s called
Klout. I first heard about it from a client and dissuaded them from signing up since they needed to do it via Facebook or Twitter. (I have issues with […]
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Marketing: How to make the Wise Choices

We’ve been talking lately about burned out clients, so I thought maybe I should devote a blog entry completely to the topic. There are a lot of them out there and it can be disheartening. We know that marketing is a tough business. It’s hard to know who you can trust and who you can’t. […]
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Twitter – “I just don’t get the point…”

“I just don’t get the point.”

That’s the biggest comment that I hear when I discuss Twitter with people. I’ve gotten into the whole microblogging definition and then the necessary explanation about social media and the benefits, but usually, none of these argument sway people in the least. They still don’t understand the point […]
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So you want to be a work at home mom???

Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you […]
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E-newsletters – still relevant?

I have consistently encouraged all of my clients to have a newsletter sign up, but recently, with the advent of social media/marketing, I have had a lot of people ask me about whether a newsletter or ‘e-blasts’ are still necessary.

YES!

A newsletter sign up, even if you don’t use it, gives you […]
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