Beyond The Buzz

We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.

– Ray Bradbury

Social Media 411: Quick Reference Guide to Social Media Sites

When people hear that I own a marketing/PR company, one of the first things I’m almost always asked about is social media and most often, it’s followed with “I just don’t get the point.”   There are a lot of mis-perceptions about social media and the various sites that are out there. While almost every social […]
Continue Reading

Inbox Ouch!

Recently I got an auto generated email from someone that I had written to with questions about one of their current clients. I got an auto-generated email back immediately and even the subject line had been changed. This wasn’t an out of office reply. I need to clarify that. This was an auto-response email from […]
Continue Reading

Researching before Reposting…

Recently Pebbles Jacobo 0f Christian Work at Home Moms (www.CWAHM.com) got a request for a specific blog and she forwarded it my way. The requester pointed out that a lot of people these days are forwarding links, videos, pictures and stories without checking the validity of the source and she asked if someone could […]
Continue Reading

How to ensure that your newsletter gets read…

As we’ve been discussing, newsletters are an important and useful way to grow your  audience and also to bring people a better understanding of your business.  They’re a great way to increase loyalty as well.

So now that you’ve increased  your mailing list and learned how to use the newsletter to grow your  client list, […]
Continue Reading

Newsletters: Do You Need One?

I had a client a couple of weeks ago who came to me and asked if he should have a newsletter. It seems that someone told him that if he
didn’t send out a regular monthly newsletter, then he was missing a huge audience. This wasn’t the first time someone has asked me that […]
Continue Reading

Social Media: How to Tackle the Elephant

Social media is a huge buzz word these days. There are social media experts everywhere and for the most part, they are self proclaimed. Last time I checked some universities were just beginning to offer actual degrees in social media and web development. It’s unlikely that they’ve
graduated enough people in the programs to […]
Continue Reading

Evaluating Your Marketing

In my last blog, I recommended a really simple approach to evaluating your marketing. That was to ask your friends (and maybe even their
friends) to visit your website or look over your marketing materials and give you their thoughts.  The reasons behind this are obvious – so you can get frank and honest […]
Continue Reading

What Is Marketing?

When you hear the word marketing what do you think? Do you picture a lot of people in business suits talking on the phone trying to sell you a product? Or maybe your mind flashes with pictures of graphs, charts and those power suits. It is also possible that your brain just screams “NO! Please don’t give […]
Continue Reading

Branding Vs. Marketing – What’s the Difference?

I’ve got a confession to make. I watch Celebrity Apprentice and I love it. It’s one of the few ‘reality’ television shows that I watch at all and the only reason that I do is because most of the challenges in recent years have involved marketing. I love watching people try to navigate through the […]
Continue Reading

Marketing: How to make the Wise Choices

We’ve been talking lately about burned out clients, so I thought maybe I should devote a blog entry completely to the topic. There are a lot of them out there and it can be disheartening. We know that marketing is a tough business. It’s hard to know who you can trust and who you can’t. […]
Continue Reading